How to create content for an online store?

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Many WooCommerce store owners view the content on their online store as an afterthought, if they think about it at all. They figure that all they need to do is build the store, populate it with products, and visitors will come, like magic. But why would visitors visit your online store? What would compel them to check out your products? The simple truth is that you need to tell your customers why they should buy from you and not from your competitors, and the best way to do that is through content that educates your customers and builds trust with them.

Why do you need content?

Create content that tells your customers what they need to know about your products and services, as well as how they can get the most value out of them. You should have product pages that tell visitors what you offer, your prices, return policies, shipping information and any other details that could be pertinent. It’s also important for each page on your site to have the same design elements so your visitors know when they’re on a new page or section of the site.

Copywiriting – is it a key?

Some say content is king, but this depends on what we mean by content. You could have the best product in the world but if no one knows about it, how will they buy it? The goal for your site should be not only to direct people with relevant information about your product or service, but also make them feel excited enough about your brand that they trust you and want to interact with you. Here comes copywriting SEO.


Copywriting is an essential component of content marketing because it’s how you will convince people that your product is worth their hard-earned cash. Copywriting SEO helps target search engine optimization and gets the content on your website seen by people who are actively looking for solutions like yours. Plus, if you provide killer copy in the product description, you’ll make it more likely for someone to buy from you on a moment’s notice.

Four pilars of selling online

WooCommerce is a web-based e-commerce platform that runs on WordPress, a content management system. One of the best things about it is that there are tons of developers who specialize in it. This means you have lots of resources to find great help with any customization or fixes that need to be made. Find out more about the platform itself here:, and we’ll tell you where to start in practice.


Providing customers with information about the product, services and other offerings on your site will help them determine what they want and what’s best for them. Here are the four pillars of online sales:


  • the product description (telling customers all about the product),
  • reviews from others who have used the product or service,
  • support information to help people troubleshoot any potential problems,
  • pricing so people know how much it costs before they spend any money.

Know your buyer

Here’s the most important thing you need to know as a retailer- how to understand your customer. The better you understand them, the better your content will be, and the more likely they are to buy from you. And there are two things that matter most when it comes to understanding customers: what problem does your product solve for them? And what does their journey look like from start to finish?


Those two things give you the foundation of your marketing strategy. Start by figuring out who your buyer personas are, then work on how you can speak to them in an authentic way about their problems. Don’t just write about products – think about the entire buying process from discovery through purchase and beyond. What would someone want to read before making a purchase decision? What would they want to read after they’ve made the decision? What might someone say if something goes wrong with their order or delivery?

Provide compelling information

A great way to bring in traffic and sales on your online store is by providing rich content. Relevant, well-written articles are powerful business marketing tools that allow you to establish yourself as an expert and get exposure for the products you sell. With better content, you can increase organic search rankings for your site and even outrank competition on Google’s SERP. Plus, inbound links from other websites are more likely when you provide high-quality, relevant content. It also helps you build a reputation as a reliable provider of quality information, which will generate referrals and attract new visitors over time.

Adaptive product pages

Optimizing product pages for your website can be a daunting task, especially when your store has hundreds of products. With that in mind, we’ve compiled these five key tips on creating SEO-friendly WooCommerce product pages and worked out the research behind what makes a good adaptive product page so you don’t have to!


Organize by category – all products within a given category should be grouped together. Include bestsellers – ensure your best sellers are front and center. Consider using featured or popular labels to highlight some of the more popular items from your catalog. Keep navigation simple – if you have a lot of categories, try simplifying navigation into just two or three main ones. Remember about color contrast – using black text on white backgrounds might seem easy to read but it’s actually not always easy for everyone because people with conditions like macular degeneration might not be able to see as well against that background.

Use the right keywords in titles and headings

If you want your blog post to rank high on Google, focus on using the right keywords in titles and headings. The main title should include a keyword or two in a sentence. The page header can contain up to four keywords, with only one per line. In the body of the text, try including some long-tail keywords if possible – these are phrases that people might use when searching for your niche product or service.

Place call-to-actions in visible places

Be sure to include appropriate and concise call-to-actions at the beginning of every blog post. These are messages that prompt readers to do something or click on a link. For example, if you want readers to subscribe for your blog’s RSS feed, include it prominently at the top of your post.

To sum up

When your content speaks the customer’s language, you’ll see higher conversion rates. You’ll also see a better return on your investments in content creation and SEO. But remember, quality over quantity is key when it comes to online content marketing. In other words, create quality content – don’t go for quantity.


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